Creators make your ads. You pay when they sell.
Brief creators and approve the script. Run the best videos as Meta partnership ads, and they earn on every sale the ad brings.
LaurenLauren's take · partnership ad408 sales
AshleyAshley's take · partnership ad377 sales
VIVA’s real partnership ads. Sales as Meta reports them.
Partnership ad- Brief taken
- Script approved
- Video approved
- Live on Meta
From brief to paid ad
Six steps, and people make every call.
BriefPure NMN 500mgWrite the brief
Pick the product, set the rate and add your rulebook. Creators see what you pay before they start.
Approve the script
Creators send the script before they film. Lines your rulebook bans are marked for you.
Review the video
Pin a note to a moment, ask for a change, or approve it. Approved work runs within 30 days.
Launch it as an ad
One click runs it as a partnership ad from your own Meta account, tagged so every sale is credited.
Every sale credited to its ad
Our pixel on your Shopify store writes the ad onto the order. Last click within 7 days, or the creator’s code.
Creators paid every Friday
One weekly invoice: commission, our fee and refunds, every order behind every penny. We pay creators when you pay.
Real ads. Real sales.
VIVA’s creator ads, with their results from VIVA’s own Meta account.
Their own posts sell too
When creators post on their own accounts, those sales are credited and paid the same way. Boost the posts that sold.
- Reel tags
- Story links
- Their own code
- Comment to DM
- Shop my grid
ana.movesComment to DM£1,229.59- JLjordan.liftsCode JORDAN10£509.83
- MSmia.skinStory link£269.91
Set the rate per product
A rate is fixed when the work is approved or posted. Change it for new work, never live work.
Boosted ads
Sales from a creator’s video you run as a partnership ad
Open
Any vetted creator, on their own posts
Invited
Creators you invite, or a tier like your top 20
Exclusive
A creator who takes no rival in your category
Per action
Apps and tools: per sign-up, trial or install
The going rate
The median open commission in each category. Brands at or above it are shown to creators first, and creators see it too. In a crowded category, pay more, don’t lock creators out.
| Category | Going rate |
|---|---|
| Beauty | 20% |
| Food and coffee | 12% |
| Homeware | 12% |
| Supplements | 15% |
| Apps and tech | Per action |
Built for brands that want to grow
Ready at launch.
Approved means it runs
Run approved ads within 30 days, or pay their makers a small unused fee. Undo a release within 7 days, free.
Switch from Shopify Collabs
One click brings your affiliates, codes and rates across, and invites your creators.
Drops
A higher rate for 48 hours to launch a product, top of every creator’s list.
Earn-in retainers
Set a threshold and an offer. A creator sees it the day they’ve earned it.
Instant pay, your call
Let your sales pay creators the day they ship, with a reserve for returns.
“Who sent you?”
An optional question at checkout, shown in your results. Insight only, never paid.
People make the calls. Software does the admin.
People do
- Write the briefs and the rulebook: you, or your agency
- Make the ads: creators film, designers design
- Approve creators, scripts and work
- Choose creators from the sales their ads bring
- Answer every message
- Vet every creator who joins: our team
Software does
- Tracks every order to the ad, link or code that brought it
- Works out every commission, refund and payout to the penny
- Shows your rules beside each brief, script and video
- Sends the weekly invoice and the payouts
- Tells people when something is waiting on them
- Warns when an ad runs without its tag or a code leaks
Nothing is rejected, approved or written by a machine. Software scores each creator’s match and sets the order you see them in. A person always makes the call.
Our own brands play by the same rules
Brands we own pay the same fee, get no extra placement, see only their own data and are marked as ours. It’s in the brand terms.